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THE LUXURY COUTURE HOUSE FOR CHILDREN
MISCHKA AOKI EXCELLENCEMAKING A STATEMENTWORLD OF MISCHKA AOKIMISCHKA AOKI WORLDWIDEGIRLSBOYSWOMEN
THE BRAND
MISCHKA AOKI // GIRLS

Mischka Aoki is internationally known as the only true Haute Couture house for children, an exclusive luxury super-brand renowned for its exclusivity and excellence crafstmanship.

Available in some of the world's most prestigious department stores including Harrods London, Bergdorf Goodman NY, Tsum Russia, and worn only by the upmost distinguished clients who appreciate perfection and exceptional craftsmanship, Mischka Aoki always seeks perfection by providing our customers only the finest creations from industry leaders to Royal Families worldwide. and Hollywood’s mini fashion celebrities.

SPECIAL SERVICES
BESPOKE LUXURY
MADE TO MEASURE
CONCIERGE
YOUR PERSONAL CLIENT MANAGER
PERSONALISED YOUR MISCHKA AOKI
EXCLUSIVITY IN YOUR COUNTRY
COLLECTIONS
FALL WINTER 2019
SPRING SUMMER 2019
FALL WINTER 2018
SPRING SUMMER 2018
FALL WINTER 2017
SPRING SUMMER 2017
MORE COLLECTIONS...
CATEGORIES
THE BRAND
MISCHKA AOKI // BOYS

From the moment Mischka Aoki introduced couture dresses for girls, quite simply Mischka Aoki had redefined the understanding of what luxury and craftsmanship really is, that sets the bar for the discerning, most influential and powerful clientele, from Royal Families worldwide to Hollywood’s mini fashion celebrities, setting a new level that is unmatched in the exclusive and luxury children’s market.

As Mischka Aoki embark on the next chapter, history repeats itself, as its introduce a new Couture line for Boys. A beacon that will lead the way forward as it did with its girl’s line.

Welcome to the world of BOYS COUTURE.

SPECIAL SERVICES
BESPOKE LUXURY
MADE TO MEASURE
CONCIERGE
YOUR PERSONAL CLIENT MANAGER
PERSONALISED YOUR MISCHKA AOKI
EXCLUSIVE DESIGN
COLLECTIONS
DEBUT COLLECTION
CATEGORIES
THE BRAND
MISCHKA AOKI // WOMEN

Introducing MISCHKA AOKI WOMEN COUTURE. Where Every gown is uniquely created, exclusively handcrafted, so every dresses is a unique form immersed in intricate detail, exquisite fabrics and a carefully thought of composition of colours.

Each is a one-off a kind, created from the purest fabric by our dedicated team of skilled couturier, embellishers, designers and tailors. With meticulous couture process and dedication in ensuring each creation is a perfection.

SPECIAL SERVICES
BESPOKE LUXURY
MADE TO MEASURE
CONCIERGE
YOUR PERSONAL CLIENT MANAGER
PERSONALISED YOUR MISCHKA AOKI
EXCLUSIVE DESIGN
CATEGORIES
THE BRAND
LITTLE MISS AOKI // GIRLS

Mischka Aoki introduces "Little Miss Aoki" – a fun and playful take on luxury.

Who says not everyone can be a princess? Mischka Aoki renowned for their exclusivity and excellence craftmanship in each of their creation, have made every young ladies dream a possibility. With exponential growth of the brand, new expansion have come into play. And so Little Miss Aoki was born

Little Miss Aoki express a fresh styles and ideas, that present a simpler taste of Mischka Aoki.

COLLECTIONS
FALL WINTER 2019
SPRING SUMMER 2019
FALL WINTER 2018
SPRING SUMMER 2018
FALL WINTER 2017
SPRING SUMMER 2017
BAGS
ACCESSORIES
CATEGORIES
THE DESIGNER
THE INTERVIEW

An interview with Winnie gives us an insight into the wonderful world of Mischka Aoki and what really is involved in the creation of these magnificent dresses.

What made you decide to do 'couture' in the first place?
I think it is important to be true to what you love; that's the only way you will create something unique. I have always loved and appreciated the intricate details and craftsmanship in couture fashion. The freedom to create something individually unique. exploring different techniques, processes and fabrics and the ability to concentrate on creating something beautiful is of most importance to me. Those who buy Mischka Aoki know they are buying a beautifully created. meticulously crafted, exceptional quality and one of a kind pieces.

Mischka Aoki is known as THE Haute Couture for children, what's your perception on this, and how does it relate to your creation process?
I think there are many interpretations of the word Haute Couture. To me Haute Couture is high-end fashion that requires more skilful techniq ues and can take hund reds of man-hou rs on one dress alone. This technique is extensively adopted on a wide selection of styles on every collection. Creating these dresses requires an artistic eye for fine detailing as quite often no patterns/markings are used at all in the process. Every dress is unique. A Mischka Aoki dress can take 300 hours to produce with at least 8 people working on one. We source exclusive fabrics from all over Europe, and also create our own in-house designs. Every dress has some form of intricate handwork whether it be with embroidery or embellishments, etc.

What makes Mischka Aoki unique than any other brands in the market?
I believe that we offer something very unique and original, which no brand have successfully achieved. We are off ering people ready to wear Haute Couture dresses. which have been made adopting Haute Couture techniques, but available in regular standard sizing, eliminating months of waiting times. There is a niche of people who appreciate the fine detailing and time that goes into designing and creating these dresses and we want to make it more accessible for the childrenswear market.

So what is actually Mischka Aoki DNA and its positioning in the market?
Mischka Aoki is a premium luxury label for children. Consumers of our brand are fashion and design conscious people, with high disposable income and they are part of the in-crowd. When people buy Mischka Aoki they are buying exclusivity, luxury and unparalleled characteristic.

Future Plan on Mischka Aoki
Our aim was to translate the brand and its quality to our consumers, now that we have established ourselves in the market and our customers are familiar with who we are, I am confident we can successfully expand our collection with the introduction of more casual pieces and accessories.

We are also exploring expanding to new regions. Presently we have established ourselves well in the Middle East, UK, USA. Russia and some European countries, and now we are looking forward to further our reach to Paris, Milan and other fashion capitals of the world.



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